Twin Hospitality Group Inc. parent company of Twin Peaks, has rolled out new additions to its bar menu introducing fresh cocktails, shots, and expanded zero-proof options, all at a great value.

The new drinks debut alongside the brand’s existing lineup of fan favorites, including Margaritas, Old Fashioneds, select barrel-aged spirits, beers brewed in-house at Twin Peaks Brewing Co. in Irving, Texas, and its signature 29° draft beer served in frosted mugs.

The additions build on Twin Peaks’ core strengths of ice-cold beer, craveable cocktails, and a lodge experience where made-from-scratch food, sports, and community come together. Aligning with broader consumer trends, Twin Peaks is committed to delivering taste, value, and flexibility for its guests. 

“We focused on introducing new drinks that feel fresh, fun and approachable while staying true to what our guests already love about Twin Peaks,” said Melissa Fry, Chief Marketing Officer of Twin Peaks. “The goal is to make sure everyone at the table can find something that fits the moment.”

The latest additions strike a balance between familiarity and innovation, blending classic cocktails and crowd-pleasing formats with fruit-forward flavor profiles inspired by fast-growing trends. Watermelon, blackberry, blood orange, pineapple, and peach are featured across new shots, cocktails, and canned offerings.

New bar additions include:

  • Signature cocktails such as the Jameson Orange Crush, Jack Blackberry Lemonade, Lalo Blood Orange, and Spicy White Peach Paloma
  • Shots featuring options like Ole Smoky Salty Watermelon, Tito’s White Tea and the Blackberry Vegas Bomb
  • All-day value offerings such as Red Bull & Vodka and the Non-Alcoholic Strawberry Pineapple Fizz
  • A selection of canned beverages, including non-alcoholic drinks, cocktails and the new Peach Red Bull

Twin Peaks continues to expand its zero-proof offerings, welcoming Michelob ULTRA Zero to the lineup alongside Heineken 0.0 and Athletic Run Wild IPA Non-Alcoholic. The refresh also adds the Strawberry Pineapple Fizz, a non-alcoholic mocktail that joins the guest-favorite Passion Fruit Splash.

“We’re seeing interest in zero-proof choices year-round, not just during moments like Dry January and Sober October,” Fry said. “It’s about inclusivity and making sure every guest feels considered.”

The new bar menu will be available across both corporate and franchised Twin Peaks locations.

For more information, visit TwinPeaksRestaurant.com.

Beverage, Industry News, Marketing & Promotions, Menu Innovations, Twin Peaks