Customers craving Waffle House at night will soon have their taste buds satisfied from the comfort of their home.
Powered by Olo, the 24/7 diner is currently offering “late night delivery” in more than 500 of its 2,000 locations. More restaurants will gain the service throughout the year. Delivery hours are listed as 9 p.m. to 7 a.m.
Waffle House offers a full menu for delivery, including breakfast favorites like the All-Star Special, lunch/dinner favorites like the Chicken Bacon Sandwich Deluxe with hash browns, in addition to signature hash brown bowls, Texas melts, breakfast sandwiches and melts, waffles, biscuits, sandwiches, burgers, sides, and beverages.
The brand is using first-party delivery through its own channels. Guests visit Waffle House’s website or mobile app, enter their location, and place an order from a participating nearby store. Olo Dispatch then finds the best available delivery provider to carry the meal to the customer’s home.
Waffle House is the largest sit-down chain in America in terms of unit count.
“We are excited to offer our customers another ordering channel, with delivery, to enjoy Waffle House at night. We will continue to evaluate expanding delivery to more of our restaurants in the coming months,” Patrick Marshburn, EVP, Waffle House, said in a statement. “We are going to bring the same commitment of providing great food and hospitality to delivery, ensuring guests can enjoy their Waffle House favorites wherever they are.”
The move comes after Waffle House launched online ordering with Olo in December 2023. The chain uses Olo’s Order, Pay, and Expo functions to streamline the process. This includes Borderless accounts, which eliminates the need to remember a password or manually enter credit card information.
Waffle House’s decision is the latest example of an industry shift toward first-party ordering. The 2025 Qu State of Digital Report said third-party ordering is no longer a top priority for revenue growth; it ranked low on the list of channels expected to drive growth in 2025. Only 7 percent of surveyed brands cited third-party ordering as a priority for revenue growth. In comparison, 40 percent eyed first-party digital ordering.
