Woody’s Brands, operator of bar brands and social gaming venues including Little Woodrow’s, Woody’s Hideaway and Eddie’s Tavern across Texas and Louisiana, has appointed Ray Risley as its chief executive officer.
Risley joined the company in December 2025 to serve under company founder Bob Wilson as president of Woody’s Brands. With Risley’s elevation to CEO, Wilson will transition to the role of chairman of the board of directors, where he will help guide the company’s strategic vision and long-term growth initiatives.
“Ray’s promotion to CEO is a natural evolution that reflects both his exceptional leadership and strategic direction of Woody’s Brands,” said Wilson. “He’s proven he’s the right person to take this company into its next chapter. As chairman, I’ll be working alongside Ray to push our growth forward while protecting Woody’s neighborhood authenticity.”
Risley brings 30 years of hospitality industry experience to the CEO role, most recently serving as president and COO of TGI Fridays. He has also held executive leadership positions at Via 313 Pizzeria, Whiskey Cake, Ida Claire and Del Frisco’s Double Eagle Steakhouse.
“Bob and the Woody’s Team have built an incredible foundation over three decades, and what stands out to me is the focus they have put on our guests,” said Risley. “Woody’s Brands has carved out a distinctive position in the bar and eatertainment space by creating high hospitality, neighborhood-driven experiences where people can truly connect. Our focus now is on scaling that authenticity, while maintaining the community connections that make each location special.”
The leadership announcement comes as Woody’s Brands continues its expansion across Texas. The company recently opened a new Woody’s Hideaway location in Conroe, Texas, in January and opened its 24th Little Woodrow’s in Frisco, Texas, at Stonebriar Centre on March 18.
