On Monday, February 2, all Texas Roadhouse, Bubba’s 33 and Jaggers locations invite the public to a fundraiser to support the American Tinnitus Association (ATA). To honor the company’s late founder, Kent Taylor, the restaurants will donate 100% of all profits on February 2 to the organization.
More than 26 million adults in the United States battle tinnitus. While commonly referred to as “ringing in the ears,” tinnitus can manifest many different perceptions of sound, including buzzing, hissing, whistling, swooshing, and clicking. Tinnitus is the perception of sound when no actual external noise is present.
“For many years, Texas Roadhouse and Roadie Nation have been steadfast partners of the American Tinnitus Association, and we are deeply grateful for their continued support,” says CEO Patrick A. Lynch. “This partnership represents the very best of philanthropy, and I am personally thankful for their long-standing commitment to the tinnitus community. Dine-to-Donate, as part of Tinnitus Awareness Week, powerfully amplifies our mission by helping fund research, expanding education, and reminding the millions of people living with tinnitus that they are not alone.”
“Supporting ATA allows the Texas Roadhouse brands to continue the legacy of our founder, Kent Taylor, whose heart was always centered on helping others,” says CEO and President Jerry Morgan. “Our partnership reflects a sincere dedication to shining a light on tinnitus, its prevention, and the meaningful steps individuals can take to manage this debilitating disease.”
