Olo unveiled Tuesday a new consumer-facing mobile app designed to allow customers to find and order from multiple restaurants in one place.
The Olo App lets diners browse, follow, and order from participating concepts using a single login, eliminating the need to create separate accounts for each brand. Once guests follow a restaurant, that brand will be pinned to the top of their home screen within the app.
Olo said the platform helps restaurants expand digital discovery while still maintaining ownership of guest relationships and data.
It will initially be available to existing Olo customers, but the tech firm will eventually open it to all restaurants.
The company also emphasized that the app isn’t intended to replace traditional restaurant mobile apps.
“The Olo App is designed to reach a different guest: the occasional orderer who isn’t ready to download your app or bookmark your website, but who would order from you if it were more convenient,” Olo wrote on its website. “Think of it as an incremental demand channel that complements your first-party ordering, not a replacement for it.”
The Olo App, set to launch in late 2026, is the first major product within the company’s newly introduced Olo Network, a suite of tools meant to sit between traditional first-party ordering apps and third-party marketplaces, otherwise known as “second party.” Olo said the goal is to provide restaurants with the reach of a marketplace while preserving the economics and customer ownership typically associated with first-party channels.
The platform builds on Olo Accounts, the company’s passwordless login technology previously known as Borderless. The system is already used by more than 500 brands and connects a network of roughly 40 million guests.
Unlike third-party delivery marketplaces that often charge 15 to 30 percent commissions, Olo said it will not charge commission on orders placed through the Olo Network.
For restaurants, the company said the app can help drive direct guest acquisition, allowing brands to bring new customers directly into their own databases without requiring downloads of individual restaurant apps.
Participating restaurants also gain access to network-level guest data—such as payment information, delivery addresses, and dietary preferences—which can help personalize a customer’s first order. According to Olo, roughly 70 percent of first-time restaurant guests do not return, making early personalization a key retention opportunity.
Restaurants maintain control over their profiles within the Olo App, including menus, photos, and brand descriptions. Orders placed through the platform integrate directly with a restaurant’s existing Olo systems, meaning no additional hardware or operational changes are required.
