SOCi’s 2025 Consumer Behavior Index (CBI) sends a clear warning to restaurant CMOs and digital marketing leaders. Discovery has changed, and traditional digital strategies are no longer enough. While 19 percent of consumers now use generative AI tools like ChatGPT or Gemini to find businesses, a staggering 95 percent say AI is the least trusted source when […]
After contending with another year of high food and labor costs, financially stressed consumers, and fierce competition, U.S. restaurant operators are approaching 2025 with a focus on engaging more guests, more often. Consumers will see new pricing, ordering and marketing strategies, unique dining experiences, and increased usage of AI to enhance hospitality and bridge labor […]
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